For all of our readers whom have been huge fans of the NoLabelRoyalty movement there may be a few changes coming to the ever so popular non-profit brand. PR and consultant for NoLabelRoyalty Gerald Shaun sat with us to directly explain whats going on and what the brands followers can look forward to.
P.F.I: New times calls for new changes.
Gerald: Your 100% right (laughs)
P.F.I: Seems like NoLabelRoyalty has been very busy with a few projects but still keeping things low-key. What has been going on with the organization?
Gerald: We have a lot of things going on but our major endeavor is the changing of NoLabelRoyalty from a non-profit to a LLC business structure.
P.F.I: How come?
Gerald: The organization has been a non-profit from its conception at LockHaven University and has been doing events and forums on a collegiate level , going from campus to campus promoting and helping other organizations grow. A lot of values that the board has learned from forming and running a non-profit has made us a well oiled machine. Sad to say times are changing and we have other avenues that we would like to explore, and a non-profit structure wont allow us to open up those outlets.
P.F.I: What are some outlets NoLabelRoyalty is aiming to establish?
Gerauld: Relaunching our organization into a modeling agency. We would like to create auxiliary sectors for the agency as well. These sectors will not only deal with managing and developing models but the branding and networking of make up artists, photographers and stylist. Hence the LLC structure . We would like to hone in on the overall “fashion experience”.
P.F.I: Playing the field on all levels (laughs)
Gerald: I told you we have big aspirations for this year (laughs)
P.F.I: Is this the reason for the Relaunch Party coming May 10th? To highlight your new ventures?
Gerald: Yes. The Relaunch party will be a mirroring showcase of where we have been and where we are going. The event will commemorate everyone we have worked with and introduce people we will work with from designers to photographers from Virginia, D.C., New York, as well as our local contacts in Philly. They will be showcasing their fashion lines , products and services, with a brief narrative of their endeavors.
P.F.I: You mentioned that the experience with a non-profit structure has brought many valuable lessons, how will NoLAbelRoyalty apply the same integrity and discipline to the new business model?
Gerald: We will still have our community service drives and forums from which the organization was founded on. I think keeping those activities in tact will keep our day one audience loyal; they have held us to specific standards and we do not want to ruin that.
P.F.I: Any special promotion leading up to the Relaunch?
Gerauld: We will be doing photo shoots with clients and associates. Listed first on our roster such as make up artist Jenai, celebrity make up artist Jacen Bowmen, Model Michele, and fashion photographer King Robbie.
P.F.I: Can you give a brief insight of what your planning after the event?
Gerald: Community wise, we are partaking in the Susan G Koleman Walk the day after our Relaunch event. The following week we are doing events with a couple different high schools, such as Norristown High for their annual fashion show. We will be lending a hand with model coordination. We are also helping to coordinate Constitution High’s fashion show the first week of June. After that we will be launching our first official event as an established LLC.
Be sure to follow Gerald on instagram @theemogullife and NoLAbel Royalty @NoLabelRoyaltyInc for more updates about this event and others. For all of our hashtag fanatics use #therelaunch for additional info!